Derk Busser, Product Manager @ Adyen
Derk Busser heeft ervaring opgedaan in retail, e-commerce en omnichannel bij de Bijenkorf. Nu is hij vanuit Adyen als Product Manager bezig met productontwikkeling en helpt hij retailers bij het uitvoeren van de Unified Commerce strategie. Adyen verwerkt zowel online als offline betalingen voor bekende merken zoals Netflix, Spotify, Action, Uber en Tory Burch.
ADYEN the payments platform of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers’ globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos and L’Oreal.
Technology is pushing the boundaries of how we shop. First, there was the internet, then mcommerce, and now there’s conversational commerce, smart speakers, and wearables. In fact, today, any connected device or social network is a potential sales channel.On the flip-side, the traditional retail environment is evolving too. The headlines are full of high-street closures and it’s clear that retailers that aren’t adapting are struggling. But others are thriving by making stores destinations in their own right; Apple serves coffee, Patagonia hosts yoga classes, and Nike lets you test-drive your trainers in an in-store basketball court.
So, in a world where anything can be a shop, and a shop can be anything, how do you evolve to serve today’s shoppers? Clearly, overhauling all your systems at once isn’t practical. Instead, we recommend an iterative approach, starting small and evaluating results based on shopper data. And, since data and insight is so important, we’ve partnered with 451 Research to survey over 5000 shoppers and 500 retailers across Europe to help you understand shoppers better in the context of the broader retail environment. In fact, using 451 Research’s Global Unified Commerce Forecast, we discovered that retailers failing to meet customer expectations cost the industry over € 16.3 billion in lost sales in the past 12 months. In this session Derk Busser, Product Manager at Adyen will explore the results of Adyen’s annual retail study, and how unified commerce is changing the retail landscape.